Search Engine Optimization

What is Search engine optimization
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO, search engine poisoning, or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

Search Engine Optimization Services

Our website optimization services can generate a tremendous amount of highly qualified traffic to your site. When compared to all the conventional forms of marketing and advertising such as direct mail, print ads and trade shows, many of our clients have reported that our SEO services generated the best return of investment they have ever experienced.

The process begins with a complete web site optimization analysis which is an essential part of every new strategic internet marketing campaign we implement. Our website optimization analysis will clearly define the strengths and weaknesses of your web site. We also take the time to analyze your competitor's sites to help determine the best course of action. Finally, we look at similar businesses from around the country to ensure that our search engine optimization services yields the quality, relevant traffic and high rankings our clients expect. From this vital information, we then start to develop a superior strategy to improve every aspect of your online presence.

Keyword Analysis
The right keywords for your website is crucial part in developing and improving traffic flow. Every site is different and therefore should be targeting a different keyword audience. We utilize advanced tools, research and experience to find the highest traffic phrases that accurately align with your website.

Keyword Placement
Once all of your keywords and phrases that accurately represent your business and command high search indexes are identified, we then start optimizing for these keywords. During keyword placement, the chosen keywords are placed into your content, making it easy for search engines to evaluate your website.

Technical Optimization Analysis
Often, older websites were built without SEO in mind. Many of these sites, however, can be optimized to improve traffic and viability. Our technical optimization includes but is not limited to: creating sitemaps for search engines, adjusting headers to include keyword content, tagging images to describe them to non-human visitors and Improving linking within the website.

Contact us today and see what we can do for you.