Island Pond Dot Com
Search Engine Optimization
What is Search engine optimization
Search engine optimization (SEO) is
the process of improving the visibility of a website or a
web page in search engines via the "natural" or un-paid
("organic" or "algorithmic") search results. In general, the
earlier (or higher on the page), and more frequently a site
appears in the search results list, the more visitors it
will receive from the search engine's users. SEO may
different kinds of search, including image search, local
search, video search, academic search, news search and
industry-specific vertical search engines.
As an Internet
marketing strategy, SEO considers how search engines work,
what people search for, the actual search terms typed into
search engines and which search engines are preferred by
audience. Optimizing a website may involve
editing its content and HTML and associated coding to both
increase its relevance to specific
keywords and to remove
barriers to the indexing activities of search engines.
Promoting a site to increase the number of backlinks, or
inbound links, is another SEO tactic.
The acronym "SEOs" can refer to
"search engine optimizers," a term adopted by an industry of
consultants who carry out optimization projects on behalf of
clients, and by employees who perform SEO services in-house.
Search engine optimizers may offer SEO as a stand-alone
service or as a part of a broader marketing campaign.
Because effective SEO may require changes to the HTML source
code of a site and site content, SEO tactics may be
incorporated into website development and design. The term
"search engine friendly" may be used to describe website
designs, menus, content management systems, images, videos,
shopping carts, and other elements that have been optimized
for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO, search
engine poisoning, or spamdexing, uses methods such as link
farms, keyword stuffing and article spinning that degrade
both the relevance of search results and the quality of
user-experience with search engines. Search engines look for
sites that employ these techniques in order to remove them
from their indices.
Search Engine Optimization Services
Our website optimization services can
generate a tremendous amount of highly qualified traffic to
your site. When compared to all the conventional forms of
marketing and advertising such as direct mail, print ads and
trade shows, many of our clients have reported that our SEO
services generated the best return of investment they have
The process begins with a complete web site optimization
analysis which is an essential part of every new strategic
internet marketing campaign we implement. Our website
optimization analysis will clearly define the strengths and
weaknesses of your web site. We also take the time to
analyze your competitor's sites to help determine the best
course of action. Finally, we look at similar businesses
from around the country to ensure that our search engine
optimization services yields the quality, relevant traffic
and high rankings our clients expect. From this vital
information, we then start to develop a superior strategy to
improve every aspect of your online presence.
The right keywords for your website is crucial part in
developing and improving traffic flow. Every site is
different and therefore should be targeting a different
keyword audience. We utilize advanced tools, research and
experience to find the highest traffic phrases that
accurately align with your website.
Once all of your keywords and phrases that accurately
represent your business and command high search indexes are
identified, we then start optimizing for these keywords.
During keyword placement, the chosen keywords are placed
into your content, making it easy for search engines to
evaluate your website.
Technical Optimization Analysis
Often, older websites were built without SEO in mind. Many
of these sites, however, can be optimized to improve traffic
and viability. Our technical optimization includes but is
not limited to: creating sitemaps for search engines,
adjusting headers to include keyword content, tagging images
to describe them to non-human visitors and Improving linking
within the website.